The Conventions and Exhibitions Bureau (TCEB) has organized TIME 2018 to expand into high-value markets catering to the meetings and incentives industry.
TIME 2018 is one of several major events organized by TCEB’s Conference and Tourism Promotion Department aimed at creating marketing opportunities, maximizing the potential of MICE businesses, and focusing on “long-haul markets” such as Europe, North America, and Oceania. Clients from long-haul centers tend to extend their stay after the meeting for vacation purposes due to the long travel distance and are often repeat customers, thereby providing high economic value for Thai businesses.
TCEB Vice President of Business, Nichapa Yoswee, today disclosed that meetings and incentives account for around 50% of revenue from the country’s meetings, incentives, exhibitions, and conferences (MICE) industry. In the first half of the year, the Meetings (M) group received over 150,000 visitors, growing by 11.81%, while the Incentives (I) group received over 176,000 visitors, growing by up to 21.63%.
In 2018 and 2019, Nichapa said TCEB will focus on creating a “MICE Ecosystem,” encouraging stakeholders in the industry to integrate their work for mutual benefit. Polices include supporting MICE for 4.0 industries, such as telecommunications, healthcare, and automotive sales and services; encouraging meetings in “MICE Cities” and high-potential cities such as those in the EEC; and strengthening MICE businesses.
Information and Source
Reporter : Benjamin Rujopakarn
Rewriter : Benjamin Rujopakarn
National News Bureau & Public Relations
TIME 2018 is one of several major events organized by TCEB’s Conference and Tourism Promotion Department aimed at creating marketing opportunities, maximizing the potential of MICE businesses, and focusing on “long-haul markets” such as Europe, North America, and Oceania. Clients from long-haul centers tend to extend their stay after the meeting for vacation purposes due to the long travel distance and are often repeat customers, thereby providing high economic value for Thai businesses.
TCEB Vice President of Business, Nichapa Yoswee, today disclosed that meetings and incentives account for around 50% of revenue from the country’s meetings, incentives, exhibitions, and conferences (MICE) industry. In the first half of the year, the Meetings (M) group received over 150,000 visitors, growing by 11.81%, while the Incentives (I) group received over 176,000 visitors, growing by up to 21.63%.
In 2018 and 2019, Nichapa said TCEB will focus on creating a “MICE Ecosystem,” encouraging stakeholders in the industry to integrate their work for mutual benefit. Polices include supporting MICE for 4.0 industries, such as telecommunications, healthcare, and automotive sales and services; encouraging meetings in “MICE Cities” and high-potential cities such as those in the EEC; and strengthening MICE businesses.
Information and Source
Reporter : Benjamin Rujopakarn
Rewriter : Benjamin Rujopakarn
National News Bureau & Public Relations
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